ActiveCampaign vs Klaviyo
A detailed comparison of ActiveCampaign and Klaviyo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 2, 2026
ActiveCampaign
Advanced email marketing and marketing automation platform with built-in CRM. Known for its powerful automation workflows and segmentation.
Klaviyo
Email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for data-driven campaigns.
Feature Comparison
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Advanced |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Advanced |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 250+ | 100+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✗ | ✓ |
Pros & Cons
ActiveCampaign
✓ Pros
- •Industry-leading automation builder
- •Built-in CRM functionality
- •Excellent segmentation and personalization
- •Great deliverability rates
- •500+ integrations
✗ Cons
- •No free plan
- •Steeper learning curve
- •Email designer could be more modern
- •Pricing increases with contact count
Klaviyo
✓ Pros
- •Best-in-class e-commerce integrations
- •Powerful segmentation based on purchase data
- •Excellent pre-built automation flows
- •Strong SMS marketing capabilities
- •Revenue attribution reporting
✗ Cons
- •Gets expensive as list grows
- •Primarily focused on e-commerce
- •Can be complex for beginners
- •Limited usefulness outside e-commerce
The Verdict: ActiveCampaign or Klaviyo?
Choose ActiveCampaign if you prioritize marketers who need advanced automation workflows and crm integration in one platform.
Choose Klaviyo if you prioritize e-commerce businesses wanting data-driven email and sms marketing with deep shopify integration.
Klaviyo offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is ActiveCampaign better than Klaviyo?▼
It depends on your needs. ActiveCampaign is best for marketers who need advanced automation workflows and crm integration in one platform, while Klaviyo excels at e-commerce businesses wanting data-driven email and sms marketing with deep shopify integration. Klaviyo offers a free plan you can try.
Can I switch from ActiveCampaign to Klaviyo?▼
Yes, most email marketing tools offer data migration or import features. Klaviyo can typically import data from ActiveCampaign via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, ActiveCampaign or Klaviyo?▼
ActiveCampaign pricing starts at $15/mo (Starter). Klaviyo pricing starts at Free (up to 250 contacts). Klaviyo offers a free tier — compare features at each price point to find the best value.
Do ActiveCampaign and Klaviyo have free plans?▼
ActiveCampaign does not have a free plan. Klaviyo offers a free plan.