ActiveCampaign vs Constant Contact
A detailed comparison of ActiveCampaign and Constant Contact — features, pricing, pros & cons, and which one is right for you.
Last updated: April 2, 2026
ActiveCampaign
Advanced email marketing and marketing automation platform with built-in CRM. Known for its powerful automation workflows and segmentation.
Constant Contact
Established email marketing platform known for reliability and ease of use. Popular with small businesses, nonprofits, and event organizers.
Feature Comparison
| Feature | ActiveCampaign | Constant Contact |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Basic |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Basic |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 250+ | 200+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✗ | ✗ |
Pros & Cons
ActiveCampaign
✓ Pros
- •Industry-leading automation builder
- •Built-in CRM functionality
- •Excellent segmentation and personalization
- •Great deliverability rates
- •500+ integrations
✗ Cons
- •No free plan
- •Steeper learning curve
- •Email designer could be more modern
- •Pricing increases with contact count
Constant Contact
✓ Pros
- •Very easy to learn and use
- •Excellent customer support
- •Good event marketing features
- •High deliverability rates
- •Social media posting included
✗ Cons
- •No free plan
- •Automation features are limited
- •Templates feel dated
- •Higher price for what you get compared to competitors
The Verdict: ActiveCampaign or Constant Contact?
Choose ActiveCampaign if you prioritize marketers who need advanced automation workflows and crm integration in one platform.
Choose Constant Contact if you prioritize small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution.
Neither tool offers a free plan — take advantage of free trials when available. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is ActiveCampaign better than Constant Contact?▼
It depends on your needs. ActiveCampaign is best for marketers who need advanced automation workflows and crm integration in one platform, while Constant Contact excels at small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution. Neither offers a free plan, but both may offer free trials.
Can I switch from ActiveCampaign to Constant Contact?▼
Yes, most email marketing tools offer data migration or import features. Constant Contact can typically import data from ActiveCampaign via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, ActiveCampaign or Constant Contact?▼
ActiveCampaign pricing starts at $15/mo (Starter). Constant Contact pricing starts at $12/mo (Lite). Compare features at each price point to find the best value for your needs.
Do ActiveCampaign and Constant Contact have free plans?▼
ActiveCampaign does not have a free plan. Constant Contact does not have a free plan.