Sprout Social vs Metricool
A detailed comparison of Sprout Social and Metricool — features, pricing, pros & cons, and which one is right for you.
Last updated: April 2, 2026
Sprout Social
Enterprise-grade social media management platform with powerful analytics, social listening, and CRM features. Premium offering for serious teams.
Metricool
All-in-one social media management platform with scheduling, analytics, ad management, and competitor analysis. Growing fast with generous free plan.
Feature Comparison
| Feature | Sprout Social | Metricool |
|---|---|---|
| Post Scheduling | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Analytics | Advanced | Advanced |
| Social Listening | ✓ | ✗ |
| Team Collaboration | ✓ | ✓ |
| Content Calendar | ✓ | ✓ |
| AI Features | ✓ | ✓ |
| Auto Posting | ✓ | ✓ |
| Platforms Supported | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, Twitch, Google Business |
| Approval Workflows | ✓ | ✗ |
| Bulk Scheduling | ✓ | ✓ |
| White Label | ✓ | ✗ |
Pros & Cons
Sprout Social
✓ Pros
- •Best-in-class analytics and reporting
- •Excellent social CRM features
- •Powerful social listening
- •Beautiful, intuitive interface
- •Great customer support
✗ Cons
- •Very expensive per-seat pricing
- •No free plan
- •Costly for small teams
- •Some features require add-ons
Metricool
✓ Pros
- •Generous free plan
- •Excellent analytics dashboard
- •Ad management included
- •Competitor analysis built-in
- •Very affordable paid plans
✗ Cons
- •Less established than Hootsuite/Buffer
- •Social listening is limited
- •Team features on higher plans only
- •Some platforms have limited features
The Verdict: Sprout Social or Metricool?
Choose Sprout Social if you prioritize enterprise and agency teams wanting premium social media management with deep analytics and crm.
Choose Metricool if you prioritize small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics.
Metricool offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is Sprout Social better than Metricool?▼
It depends on your needs. Sprout Social is best for enterprise and agency teams wanting premium social media management with deep analytics and crm, while Metricool excels at small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics. Metricool offers a free plan you can try.
Can I switch from Sprout Social to Metricool?▼
Yes, most social media management tools offer data migration or import features. Metricool can typically import data from Sprout Social via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Sprout Social or Metricool?▼
Sprout Social pricing starts at $199/seat/mo (Standard). Metricool pricing starts at Free (1 brand). Metricool offers a free tier — compare features at each price point to find the best value.
Do Sprout Social and Metricool have free plans?▼
Sprout Social does not have a free plan. Metricool offers a free plan.